Every aspect of the Redken Brand is true to its unique mix of Core values: Fashion... urban creativity inspired by spirit, energy and style of the streets of NYC… Science... groundbreaking products through pioneering research and patented innovations… and Inspiration… artistic expression backed by education that explores through exchange, so that salon professionals can learn better and live better.

Salons will be nominated to participate and automatically enrolled in the L'Oréal Salon Rewards program.
To be eligible for participation in the L'Oreal Salon Reward, your salon must have a current account with Redken, be a 5th Avenue Club member and be trading within the Redken trading terms.
To confirm if you are already in the program or to seek nomination, contact your Redken Sales Consultant.
To enquire about L'Oréal Salon Rewards Program, please
phone 1300 557 132.